A new video portraying the Limerick Milk Market Traders’ Food Story was launched Wednesday 18th November 2015 in the Gallery, Market House, at the Milk Market. Attended by the Milk Market Traders, Market Trustees, MKPTV, Failte Ireland, Media and Limerick Metropolitan Mayor Jerry O’Dea.

Filmed over a number of busy Saturday mornings from first light, the video provides an insight into the passion, pride and love with which local artisan food makers produce the simple, honest, and delicious foodstuffs which are eagerly snapped up by some 20,000 people who visit the Milk Market each week.

Telling their food stories in their own words, the traders follow in the rich tradition of superior food production in Limerick and its hinterland, some of the food producers have been around for decades, while we also witness the resurgence in high quality start-up producers in recent years. The video features a selection of the finest artisan food within the region, with many of the traders having received national acclaim and multiple awards for the excellence and uniqueness of their food.

The Food Story initiative is part of Fáilte Ireland’s food tourism strategy:  and is supported by Fáilte Ireland.

“The Limerick Milk Market is immensely proud of its award-winning traders, and we are delighted to unveil their combined and individual stories at the Limerick Milk Market launch, along with the online stream of the story on our Website www.milkmarketlimerick.ie/capturing-the-artisan-food-story-of-limerick-milk-market/ which we would encourage people to share along with our Food, Tourism and Promotion partners. We were eagar to get behind the Food Story initiative launched by Fáilte Ireland in an effort to promote food tourism as a key driver of local employment and to encourage small producers to showcase the passion and quality of their produce available locally in this beautifully crafted video by Matt Kelly Productions.” David Fitzgerald – Limerick Milk Market.

Many thanks to Fáilte Ireland for its continued support of the Limerick Milk Market, along with its Food Story workshops and resources, and to the stars of the Milk Market – the fantastic traders who make the Milk Market the major attraction it is today.

Traders featured in the Video based at the Milk Market each week

Music

Achaidh Cheide – Celtic by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100340
Artist: http://incompetech.com/

Further details please contact:

David Fitzgerald  [email protected]

Marian Malone [email protected]

 

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